rf studio
A luxury fitness brand reborn through strategic branding, immersive design, and a bold Art Deco-inspired identity.
A luxury fitness brand reborn through strategic branding, immersive design, and a bold Art Deco-inspired identity.
Brand Identity
Web Design
Brand Collateral
Creative Direction
No-Code Development
rf studio
Where it Began
Once known as RoyaFit, the brand was ready to evolve. As they took flight in a physical space, we reimagined their identity to match the energy, elegance, and lift of this new chapter.
Where it Began
Once known as RoyaFit, the brand was ready to evolve. As they took flight in a physical space, we reimagined their identity to match the energy, elegance, and lift of this new chapter.
Where it Began
Once known as RoyaFit, the brand was ready to evolve. As they took flight in a physical space, we reimagined their identity to match the energy, elegance, and lift of this new chapter.
Design in Motion
We explored abstract, symbolic visuals before pivoting to an Art Deco direction — bold, structured, and rooted in Miami’s iconic aesthetic. The final system blends motion and meaning in every curve.
Design in Motion
We explored abstract, symbolic visuals before pivoting to an Art Deco direction — bold, structured, and rooted in Miami’s iconic aesthetic. The final system blends motion and meaning in every curve.
Design in Motion
We explored abstract, symbolic visuals before pivoting to an Art Deco direction — bold, structured, and rooted in Miami’s iconic aesthetic. The final system blends motion and meaning in every curve.
Every Detail Counts
From signage to sweat towels, the entire brand ecosystem was designed to immerse. Yes, even the aerial hammocks were on-brand.
Every Detail Counts
From signage to sweat towels, the entire brand ecosystem was designed to immerse. Yes, even the aerial hammocks were on-brand.
Every Detail Counts
From signage to sweat towels, the entire brand ecosystem was designed to immerse. Yes, even the aerial hammocks were on-brand.
A luxury fitness brand reborn through strategic branding, immersive design, and a bold Art Deco-inspired identity.
Brand Identity
Web Design
Brand Collateral
Creative Direction
No-Code Development
Luxury, Lift, and a Whole Lot of Air Time
Project Description
Project Description
Project Description
RF Studio’s transformation called for more than a visual facelift — it needed a full-body brand reset. MIUX partnered with the team to build an immersive experience from the ground (and ceiling) up. We combined brand strategy, environmental storytelling, and digital design to shape a space that feels elevated, grounded, and completely alive.
RF Studio’s transformation called for more than a visual facelift — it needed a full-body brand reset. MIUX partnered with the team to build an immersive experience from the ground (and ceiling) up. We combined brand strategy, environmental storytelling, and digital design to shape a space that feels elevated, grounded, and completely alive.
Curious to see more?
Curious to see more?
Curious to see more?
Roya Sirospour
CEO & Founder, RF Studios / RoyaFit
